Microsoft Offered to Acquire Yahoo!
Microsoft on Friday said it had offered to acquire Yahoo in a proposed cash and stock deal valued at $44.6 billion.
Keyword Tools
Here are couple of tools to help you in selecting keywords that will attract most traffic:
http://www.keyworddiscovery.com/search.html - Discover how many searches are being performed for a given keyword.
http://tools.seobook.com/general/keyword-information/ - Find out how many sites are competing for the keyword.
Basic Search Engine Optimization Part 1
Search Engine Optimization, or SEO, encompasses many aspects that include on-site and off-site administration. In this article we cover key and basic on-site SEO practices. These involve: 1) navigation; 2) title and meta tags; and, 3) image tags. Having these three elements covered will get you started on the road to correct search engine indexing.
Top 10 Ways for Promoting a Website with Little to No Financial Investment
The key to succeeding with your Website is remembering that a Website does not replace other more traditional promotional efforts. It should complement them and work harmoniously with all online and offline marketing to promote whatever it is selling. A Website is not, in itself, a quick solution to business success, although nowadays it is integral. It should be remembered that just as in any other aspect of business, a lot of work and patience is required in order to make a Website work to its potential.
Why Search Marketing is Crucial to Your Business
Can you afford to leave out the Internet from your marketing plan? If you’re thinking “yes, I can” then you haven’t considered these staggering facts: 1) there are over a billion Internet users, 2) according to numerous media statistics, the Internet has the best return on investment out of all the advertising forms, 3) big advertisers are increasingly spending more online and less on traditional advertising media, 4) results can be more accurately measured online than anywhere else. All of this says one thing: online advertising works! No doubt about it. Now ask yourself again: Do I need the Internet in my marketing plan? Absolutely! That is if you want short and continued long term success.
Mission: Targeted Traffic
Why do we say targeted traffic as opposed to simply traffic? This is a key question because your goal shouldn’t be just getting traffic but, rather, targeted traffic. What’s the difference? Lets illustrate it this way: imagine a store that sells pet products located in a neighbourhood where no one owns any pets. It won’t be very long in business, will it? People will walk by and even a few will walk inside out of curiousity or by accident, but no sales could be expected. That’s more or less the situation where a site gets traffic from the wrong sources. The likelyhood of sales or leads is slim to none. It may get the odd sale but not enough to stay in business. Now, conversely, suppose the same store is located in an area where everyone owns pets. There are hundreds of thousands of such individuals, many of whom own more than one pet. Every single day hundreds of these pet owners go into the store looking for pet food, grooming supplies, pet toys, and other pet products. How much business do you think this pet store would do per day? If the store averages 100 visitors per day, and just 10 % of them spend an average of $50, that will generate $500 per day and $15,000 per month! You must be thinking right now: how can I achieve this online?
Difference between uniques, visits, pageviews, and hits
In traffic measurement you will often hear of these names: uniques, visits, pageviews and hits.
Here we will briefly explain the difference:
What is Search Marketing
Search marketing is the pursuit of making a website visible to targeted traffic, or visitors who have a strong potential of becoming prospects. The World Wide Web is so huge that search is what each Web user engages in to find what they want or need online. So search marketing is an essential practice that puts a website ahead of its competition in front of Web users’ eyes, Web users who are searching for relevant information, products or services.