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Domain's Role in Search Engine Marketing

What's in a name? A lot. Especially when it's a domain name. The thought that a hot keyword domain is a silver bullet to top 10 placement on the search engines is pretty much a myth. However, developing on a good keyword domain can help a website get ahead in the SEM game. This article will explain how.

Why does the domain have an impact on SEO? It's quite simple really. The domain is the principle part of the URL. URL's containing target keywords increase the occurance of those keywords beyond the on-page content. And if your domain has the exact match of the keyword or keyword phrase then it is a definite plus. For example, if you sell vacation packages for Cancun Mexico and want to rank well for "cancun mexico", then if your domain contains "cancunmexico.." and you have a well written seo'd page title "Cancun Mexico" with the page url "cancunmexico..", then this combination of factors, which includes the domain, will have a greater impact on the search engine. This is an oversimplifaction of the SEO process but presents an example of how a domain can play a role.

In future articles we wil discuss how to use the entire URL to aid in your Search Engine Marketing.